Align your brand with 3-5 philosophy videos published weekly, averaging over 1 million views each across YouTube and Instagram.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Reach minds that reward substance
Big Think's Mini Philosophy with Jonny Thomson gives your brand premium access to 2.5 million intellectually curious professionals who choose depth over noise.
Custom sponsorship packages with competitive CPMs.
2.5M+Followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New videos per week
Capabilities
Six ways to reach our audience
Choose one format or combine several for an integrated cross-platform campaign.
Short-form video sponsorships
Align your brand with 3-5 philosophy videos published weekly, averaging over 1 million views each across YouTube and Instagram.
Podcast integrations
Reach listeners through long-form conversations with leading thinkers, authors, and cultural voices including Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus.
Newsletter advertising
Connect with 65,000+ engaged newsletter readers who actively seek thoughtful content on philosophy, psychology, and culture.
Custom editorial partnerships
Collaborate on bespoke content that ties your brand to ideas around decision-making, meaning, technology, and modern work.
Multi-platform campaigns
Run integrated activations across video, podcast, newsletter, and social for coordinated reach and frequency.
Creator-led branded content
Work directly with Jonny Thomson on custom creator content that communicates your message with intellectual credibility.
Why teams switch
Most ad environments fail curious audiences
Brands struggle to reach intellectually engaged professionals in contexts that feel authentic rather than commercial.
The old way
- ×Traditional ad channels optimize for interruption, not genuine engagement
- ×Hard to find brand-safe properties combining mass reach with intellectual credibility
- ×Audiences fragmented across disconnected social, newsletter, podcast, and video platforms
- ×Educational content is either too academic for mainstream audiences or too shallow to matter
The Mini Philosophy way
- ✓2.5 million engaged followers across YouTube, Instagram, Substack, and podcast platforms
- ✓Premium editorial environment backed by Big Think with brand-safe educational content
- ✓Creator-led storytelling from Jonny Thomson, bestselling author and former Oxford philosophy teacher
- ✓Cross-platform campaigns designed to feel additive to the audience experience, not interruptive
Your path
Three steps to a thoughtful campaign
Start fast and see the difference within weeks.
Choose your formats
Select from video, podcast, newsletter, editorial, or multi-platform packages based on your audience and goals.
Align with ideas
Partner with Jonny Thomson to craft messaging around topics like productivity, technology, human behavior, and meaning.
Reach engaged professionals
Connect with 2.5 million intellectually curious followers who reward brands that respect their intelligence.
Good to know
Common questions about sponsoring Mini Philosophy
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author of three books translated into 22 languages, a former Oxford philosophy teacher, and one of the world's leading philosophy creators online.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, multi-platform campaigns, and creator-led branded content with Jonny Thomson.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
What kinds of brands are a natural fit?+
Audiobooks and publishing, education and e-learning, productivity tools, wellness and mindfulness, technology and AI, financial services, professional development, and premium lifestyle brands align well with our audience.
Next step
Put your brand in front of 2.5 million curious minds
Book a call to explore sponsorship opportunities with Big Think's Mini Philosophy and Jonny Thomson.
Book a call›